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Purley Way is a section of the A23 trunk road in the London Borough of Croydon, in the areas of Purley, Waddon and Broad Green, and has given its name to the out-of-town shopping area alongside it with a catchment area covering most of South London.
It was designed as a bypass for Croydon, and opened in April 1925. It was formed from improvements to pre existing local roads: from north to south, Waddon Marsh Lane, Waddon Court Road and Coldharbour Lane. (Thornton Road, the northern section of the bypass, was not renamed.) In 1932, Purley Way became the first road in the United Kingdom to be lit with sodium lights.
Croydon "B" Power Station, with architecture designed by Robert Atkinson, was built in the end of the 1940s and opened in 1950. It shut down in 1984, was demolished in 1991, and an IKEA was opened on its site. Its immediate surroundings were developed as the Valley Park Retail and Leisure Complex. The large chimneys of the power station were retained as a local landmark, which can be seen from Central Croydon's Centrale Shopping Centre.
Croydon "A" power station and the Croydon Gas Works were also on the Purley Way. The of the gas works were huge, and featured in films including Terry Gilliam's Brazil (1985).
Croydon Airport (operational 1928–1959) was also located on Purley Way.
Several distinct are now found along the length of the Purley Way, including Valley Park Retail and Leisure Complex, Croydon Fiveways and Colonnades Leisure Park. The development of the area for retail purposes was not the result of local planning guidance, but occurred as part of a national trend towards out of town shopping. The retail parks were not formally recognised by Croydon Council until the publication of its 1997 Unitary Development Plan.
IKEA is now the fifth biggest single employer in Croydon. The landmark chimneys have been a continuing point of contention with local residents. In September 2003, IKEA briefly considered demolishing them, stating that they cost over £70,000 a year to maintain, but decided against it. Ideas that have been aired for their use have included incorporating a museum of the site's history, and constructing a revolving restaurant at the top.
Tony Blair and Gordon Brown visited IKEA on 5 May 2005, during the General Election campaign.
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